Restaurants are wasting $229 a month on average by paying Yelp to send diners to stale and negative reviews. That is $1.41 billion in lost ad spend every year. Gen Z is already skipping Yelp for TikTok and Instagram. Stop paying for ads that do not fill seats and start investing in marketing you can control.

Endless group chats. Flaky plans. No one picking a restaurant. We talked to dozens of people about why making plans is harder than ever and what they actually want instead.