Most restaurants overspend on ratings sites and advertising apps that promise results but rarely deliver real diners. A 4-star average doesn’t mean tonight’s group of friends will pick your restaurant, and boosted ads buy clicks—not consensus. Research shows that groups often make better decisions than individuals when their opinions are independent, diverse, and aggregated fairly. That’s exactly how people decide where to eat: together, in group chats, at the last minute. The problem is, existing platforms aren’t built for how groups actually choose. At ForkYes, we use the principles from The Wisdom of Crowds to put your restaurant in the center of that decision flow. Instead of paying to be louder on ratings sites, you’re part of a group consensus that leads to reservations and full tables. The future of restaurant marketing isn’t about more stars or ads—it’s about being the place groups confidently agree on.

Restaurants are wasting $229 a month on average by paying Yelp to send diners to stale and negative reviews. That is $1.41 billion in lost ad spend every year. Gen Z is already skipping Yelp for TikTok and Instagram. Stop paying for ads that do not fill seats and start investing in marketing you can control.